How to Write Successful Fundraising Letters (Jossey-Bass Nonprofit Guidebook)
EUR 18,50
My top recommendation for fundraisers - In my seminar on nonprofit communications I strongly recommend several titles, chosen from the dozens on my shelves. Mal Warwick s How to Write Successful Fundraising Letters tops the list. It is pretty much a model, I think, for good how-to books: it is well organized, comprehensive (in ways you d never anticipate), filled with case studies and annotated examples, brief, to the point, practical, and extraordinarily reader-friendly. I wrote fund-raising letters before I read Mal s book, some letters worked, some didn t. After I read his book, I never wrote an unprofitable letter again. You will not regret buying this book: it removes the veils from so many mysteries of successful direct mail fundraising.
Good book for hands on examples - This book was great in that it outlines a complete fundraising letter that was sucessful. The information provided is complete, and I would think it is a great resource for the fundraiser.